Books & Authors Entrepreneurship Front Page Books Share Tweet Share In this episode, Jack talks with Roger Bryan, author of the new book “The Data-Driven Marketing Agency: Leverage Data to Maximize Marketing Campaign Success“. Listen as Roger explains how he’s built multi-million dollar agencies and e-commerce businesses, as well as helped multi-BILLION dollar companies on their marketing campaigns even though, by his own admission, he might just be the worst marketer you will ever meet. While spending three years working with hundreds of businesses on their “Modern Marketing Strategies,” Roger discovered that the most successful businesses all had one thing in common: an understanding of how to leverage data in their marketing efforts. As the founder of Enfusen, an Artificial Intelligence Analytics Platform used by marketing agencies to optimize digital marketing campaigns for local businesses, Roger is a one of the most highly regarded minds when it comes to collecting, understanding and leveraging data for marketing success. Whether you are a marketing agency owner, a CMO, or even a college student looking for your first marketing internship, Roger’s new book, “The Data-Driven Marketing Agency: Leverage Data to Maximize Marketing Campaign Success” outlines everything you need to systematically implement data-driven marketing in your organization. To learn more about Roger and the Enfusen Artificial Intelligence Analytics Platform, visit www.Enfusen.com Roger’s new book The Data-Driven Marketing Agency: Leverage Data to Maximize Marketing Campaign Success is available in Kindle and Paperback editions on amazon.com as well as most major online and offline book retailers.